Guest Marketing

WIREFRAME

-- Screen 1: Weekly guest insights briefing --

G
Weekly Guest Insights
Trattoria Bella Notte · Week of Mar 31 – Apr 6

Your guest data from the past week, segmented and ready for action.

1,842
Total Guests
in database
312
Visited This Week
+8% vs. last week
47
At Risk
no visit in 30+ days

Guest Segments

Agent-built segments based on visit frequency, recency, and spend

V
VIPs
4+ visits/month, avg check $75+. Your most valuable guests.
89
guests
R
Regulars
2-3 visits/month, avg check $55. Reliable core base.
624
guests
N
New Guests
First visit in last 30 days. Convert them to regulars.
156
guests
L
Lapsed
Were regulars, no visit in 30-60 days. High win-back potential.
47
guests
O
Occasional
1 visit/month or less. Largest group, lowest engagement.
926
guests
! 47 lapsed regulars represent ~$12,400/month in lost revenue. Agent has a win-back campaign ready.
3 VIPs have birthdays this week. Agent recommends a personalized reward to keep them engaged.

-- Screen 2: Agent builds targeted campaigns --

M
Building Campaigns
3 campaigns · targeting 108 guests

Analyzing & Crafting...

Segmenting guests, matching offers to behavior, writing personalized messaging.

-- Screen 3: Agent presents campaign recommendations --

Campaigns
3
ready to launch
Guests Targeted
108
across segments
Est. Revenue
$4,860
projected return
Campaign Cost
$215
offers + send costs

Win-Back: Lapsed Regulars

Win-back
Target
47 guests who visited 2-3x/month but haven't been in 30-60 days.
Offer
Complimentary appetizer on their next visit — personalized to their most-ordered starter.
Channel
Email + SMS (dual-touch, 48hr stagger)
From: Trattoria Bella Notte
We saved your favorite table, [Name]
It's been a while! We miss seeing you on [their usual day]. Come back this week and enjoy a complimentary [their top appetizer] on us.

[Book Now]   [View Menu]
Target: 47 guests
Est. return rate: 28%
Est. revenue: $2,340
Offer cost: $130

VIP Birthday Rewards

VIP Reward
Target
3 VIPs with birthdays Apr 7–13: Maria C. (Apr 8), James L. (Apr 10), Sofia R. (Apr 12).
Offer
Complimentary dessert + a handwritten card from Chef. VIPs avg $95/visit and bring 3.2 guests.
Channel
Personal SMS from the restaurant + email with reservation link
From: Trattoria Bella Notte
Happy birthday, Maria!
We'd love to celebrate with you. Your tiramisu (we know it's your favorite) is on us this week — bring the whole crew!

[Reserve a Table]
Target: 3 guests
Avg party size: 3.2
Est. revenue: $920
Offer cost: $36

New Dish: Spring Pea Risotto

Promotion
Target
58 regulars who ordered Truffle Mushroom Risotto 2+ times — they'll love the seasonal variant.
Offer
First-to-try preview — no discount needed, exclusivity is the hook. Drives trial of new menu item.
Channel
Email only — visual-first with dish photography
From: Chef Tony @ Trattoria Bella Notte
You loved the truffle risotto — meet its spring cousin
We know you're a risotto fan. This week we're launching our Spring Pea Risotto with mint and pecorino — and you're getting first dibs before it hits the menu board.

[Reserve & Try It First]
Target: 58 guests
Est. visit rate: 22%
Est. revenue: $1,600
Offer cost: $0

Agent Notes

> Win-back emails personalized per guest — each sees their usual day and favorite appetizer. 28% return rate is based on your historical win-back performance.

> VIP birthdays drive 3.2x party size on average. The $36 dessert cost generates ~$920 in table revenue. Highest ROI campaign.

> Spring Pea Risotto promo costs nothing — targeting risotto fans means high relevance, no discount needed. Great for new item launch velocity.

Total projected return: $4,860  /  Campaign cost: $215  /  ROI: 22.6x

-- Screen 4: Launching campaigns & syncing systems --

Launching Campaigns

Scheduling sends and syncing across your marketing and reservation tools

Email Platform
Schedule win-back emails (47) and risotto promo (58) — send tomorrow 11am
waiting...
SMS Gateway
Queue win-back SMS follow-ups (48hr delay) and VIP birthday messages
waiting...
Reservation System
Pre-build booking links with campaign tags for attribution tracking
waiting...
POS / Offer Codes
Create comp codes: APP-WINBACK (appetizer), BDAY-VIP (dessert)
waiting...
Guest CRM
Tag 108 guests with campaign IDs, update segment status
waiting...
Kitchen / FOH Alert
Notify team: expect win-back comps and VIP birthday visits this week
waiting...