Surplus → Marketing

WIREFRAME NOVEL

-- Screen 1: Agent detects perishable surplus --

No platform does this today. This workflow connects inventory data to marketing automation in real-time — the agent spots surplus, identifies the right guests, and fires targeted promotions before food goes to waste.
!
Surplus Alert: Fresh Seafood
Trattoria Bella Notte · Wednesday 2:15pm

The agent detected a perishable overstock risk and is ready to act.

F
Branzino (whole, fresh)
Received: 18 portions this morning. Projected usage by Friday: 6 portions. Surplus: 12 portions.
Shelf life: 48 hrs remaining — must move by Friday dinner
FreshUse todayWaste risk
$216
At Risk
12 portions × $18 cost
6
Forecast Demand
at current booking pace
48 hrs
Window
before waste
! At current pace, 12 portions of branzino ($216 food cost) will go to waste by Friday. Agent can turn this into revenue.

What Makes This Different

This is the cross-system connection no one has built

Inventory →
→ Demand Forecast →
→ Guest CRM →
→ Marketing
Today, inventory systems flag waste. Marketing systems send campaigns. But nobody connects them: "I have surplus X → find guests who love X → promote it to them now." That's what this agent does.

-- Screen 2: Agent connects inventory → guests → marketing --

A
Turning Surplus Into Revenue
12 portions branzino · 48hr window

Working Across Systems...

Connecting inventory, guest data, menu, and marketing to move this stock fast.

-- Screen 3: Agent's multi-channel action plan --

Surplus to Move
12
portions branzino
Cost at Risk
$216
→ $0 if plan works
Est. Revenue
$756
from surplus sales
Guests Targeted
84
seafood lovers

Agent's Action Plan

A coordinated 3-step play to move 12 portions in 48 hours

1
Tonight's Special: Branzino al Limone
Add a chef's special to tonight and tomorrow's menu. Price at $34 (vs. regular $38 branzino) — slight discount creates urgency without devaluing.

Agent wrote the menu description: "Whole roasted branzino with Meyer lemon, capers, and brown butter. Fresh today — chef's pick."
Target: 4 portions tonight via walk-ins + existing reservations
2
Flash Campaign: Seafood Lovers
Target 84 guests from your CRM who have ordered seafood 2+ times. Send a "tonight only" push to drive incremental covers.
From: Trattoria Bella Notte
Fresh branzino just landed, [Name] — tonight only
Chef Tony got his hands on beautiful whole branzino this morning. We're running it as tonight's special at $34 — and we thought of you since you loved the [their last seafood order]. Tables filling up.

[Book for Tonight]   [Book for Tomorrow]
Target: 6 portions from campaign conversions (est. 7% booking rate)
3
FOH Push: Server Incentive
Alert servers to push the branzino special. Add $2 spiff per branzino sold — costs $24 max but motivates verbal upsells to every table.
Target: 2 additional portions from server upsells

Agent Notes

> 84 seafood lovers identified from CRM — these guests ordered branzino, sea bass, or shrimp scampi 2+ times. Highest conversion probability.

> $34 price point is strategic: 10% under regular branzino signals "deal" without training guests to expect discounts. Menu description emphasizes freshness, not savings.

> Server spiff ($2/plate) is cheaper than waste ($18/portion). Even if only 2 extra portions move, it's net positive.

> If all 3 channels work, we move 12 portions and convert $216 cost-at-risk into $756 revenue. If we only hit 75%, we still avoid $162 in waste.

Without action: -$216 waste  /  With agent: +$756 revenue  /  Swing: +$972

-- Screen 4: Executing across all systems simultaneously --

Executing Action Plan

Pushing changes across inventory, menu, marketing, and operations in one shot

Menu / POS
Add "Branzino al Limone" as tonight's special at $34, assign to Chef's Specials
waiting...
Email Campaign
Send flash campaign to 84 seafood lovers — immediate delivery
waiting...
Reservation System
Open 4 additional tonight slots, create tracking links for campaign
waiting...
FOH Team Alert
Push branzino special to server tablets, activate $2/plate spiff in POS
waiting...
Kitchen / Prep
Alert Chef Tony: branzino is the push item, prep for 12 portions
waiting...
Inventory Tracking
Flag branzino for surplus watch — auto-report sales vs. target at end of service
waiting...